Tailored shorts by English tailors, pure cotton, only £29

The challenge of buying shorts is to find those that won’t make you look like a child, a German tourist, or a chap who just doesn’t care about style. So here, from our English tailors who have specialised in tailoring smart trousers since the 1700s, are proper shorts which look good, wear well and will keep you cool without lessening your sartorial style, all summer long.

Tailored in pure cotton, they have a 10in inside leg, giving them an elegant length, neither too long nor too short. They have belt loops and pockets, and come in three smart colours: navy blue, sage green and forest green, in waist sizes, 32in to 42in.
RRP £45. CCUK £29.